Posts By: LionShare

Every few years, someone predicts the “death” of direct mail. Yet time and again, it proves to be one of the most reliable, ROI-positive channels for healthcare marketers. When done right, direct mail doesn’t just land in the mailbox – it lands results. Take one health system in the South, for example. Their lapsed primary… Read more »

At LionShare, we’ve spent three decades creating and optimizing healthcare campaigns for organizations across the country. In that time, we’ve learned this: the best campaigns don’t just get seen, they get remembered, acted on, and measured. In 2025 that takes more than just ‘getting it out there.’ It’s about reaching the right people with the… Read more »

In today’s privacy-first world, health systems can no longer rely on third-party data to drive engagement. The key to smarter, more sustainable marketing? First-party data — and a CRM that puts it to work. That’s exactly what one West Coast health system did in partnership with LionShare. The goal: capture consumer preferences and use them… Read more »

Some things never change: people will always move. A new job, a growing family, a fresh start — no matter the reason, relocation brings a flurry of decisions. Where to shop. Where the kids will go to school. And, most importantly, where to go for care. That makes new movers a high-value audience and a… Read more »

When it comes to customer relationship management (CRM), some healthcare systems are just getting started, while others are well into their journey. No matter where you start, one key factor consistently sets successful CRM programs apart: planning. In a world of shifting priorities, siloed data, and ever-evolving technology, strong preparation is what separates success from… Read more »

In healthcare marketing, finding quick wins can often feel like searching for a needle in a haystack. But when it comes to CRM trigger campaigns, the opportunity to create meaningful impact is well within reach. Whether you’re looking to kickstart a new CRM program, reignite existing efforts, or make the case for a full-scale CRM… Read more »

Spoiler Alert: There Will Be Math If you’re a healthcare marketer looking to prove the ROI of your campaigns, we’ve got good news and bad news. The bad news? ROI calculations involve some math (sorry about that). The good news? The right math gives you undeniable proof of your marketing impact—and that’s worth every equation…. Read more »

Accessibility has always been an important part of effective digital communication. With the U.S. Department of Health and Human Services (HHS) Office for Civil Rights (OCR) recently extending by one-year the compliance deadlines for accessibility standards under Section 504 of the Rehabilitation Act of 1973, many healthcare organizations are taking a closer look at how… Read more »

Today’s healthcare landscape requires looking at business intelligence from a different perspective, and perhaps getting that intelligence from a different source. Traditional CRMs are often nothing more than repositories of customer information that are used solely for list development and campaign execution. However, there are more advanced CRM systems that can do more than just… Read more »