It’s virtually a given anymore that we should be sending out a welcome email to new patients or new subscribers to online portals we offer. Whether it’s to track where they came from to measure marketing effectiveness, or simply to kick off the relationship, we know it should be done. But what good is a… Read more »
Posts By: LionShare
How to Put the Light in Lighthearted During American Heart Month
Every February, consumers are typically inundated with hearts whether it’s about Valentine’s Day or American Heart Month. It’s the time of year when we tell the special people in our lives how much we love them, as well as learn about heart attacks and heart disease. With articles informing women that heart disease is the… Read more »
Psychographics: The Crystal Ball of Consumer Behavior
Ever wish you had a crystal ball to predict consumer behavior? Enter psychographics, your personal soothsayer for your consumers’ values, interests, lifestyle, attitudes and opinions. Reaching beyond demographics, psychographics help you understand personal preferences and behaviors. Demographics, of course, has its place in targeting your audience, but when combined with psychographics, you get a complete… Read more »
Why your email campaign needs a sandwich board more than a subject line
Sandwich boards give restaurants and cafes the canvas they desperately need to grab your attention as you walk by on a street jam-packed with invitations to come inside. Quickly pitching daily specials and showing off some personality with illustrations or witty slogans, sandwich boards can say more than the sign above the door, all while… Read more »
New Movers Heat Up in the Summer
The heat is on! And summer is my favorite time of the year. Not only because my entire families’ birthdays fall in between Memorial Day and Labor Day, but mostly because it gives us a little more time to spend together and recharge before the craziness of the school year. Summertime is also a busy… Read more »
Segmentation: Speak Directly to Your Most Valuable Audience
Being able to start a conversation at the moment an individual needs your service is critical to driving volume and loyalty. In healthcare, there are many ways to segment your audience that go far beyond the basic demographics of age, income, and geography. Some targeting opportunities include propensity for commercial insurance, presence of children in… Read more »
Show Me The Money – Monetizing CRM
If we’ve heard it once, we’ve heard it 100 times — “my CEO is pushing back and asking for quantifiable evidence that CRM is going to pay off in dollars and cents.” It’s a valid request and one we poise ourselves to answer with every CRM database that we launch. While this question may seem… Read more »
New Movers: What Matters?
Do you want to attract new, unique patients? New movers, people who have recently moved into a healthcare system’s defined market area, are the perfect audience who will be seeking out healthcare services – when the need arises make sure they seek out yours. Increase volume to your entry points (primary care, urgent care and… Read more »
Hands-Free Marketing: Using Automation and Trigger Campaigns
Look, ma, no hands! What every busy marketer wants is a way to have continuous engagement and make meaningful connections with valued consumers. With the amount of communication touch points it takes to nurture and engage consumers, what we need is a hands-free option. That’s where marketing automation comes in. With minimal resources needed for… Read more »
Small budget? How to get started on your CRM journey without breaking the bank
When was the last time you checked to be sure all of the stop lights were green before you left the house for work? Never, right? If only it were that simple, and we knew that there was a wide open path for us to follow, free of obstacles, wherever it is that we are… Read more »
