Monthly Archives: July 2025

Create Once, Convert Often: First-Party Campaigns That Keep Delivering

In today’s privacy-first world, health systems can no longer rely on third-party data to drive engagement. The key to smarter, more sustainable marketing? First-party data — and a CRM that puts it to work. That’s exactly what one West Coast health system did in partnership with LionShare. The goal: capture consumer preferences and use them… Read more »