The heat is on! And summer is my favorite time of the year. Not only because my entire families’ birthdays fall in between Memorial Day and Labor Day, but mostly because it gives us a little more time to spend together and recharge before the craziness of the school year. Summertime is also a busy… Read more »
Monthly Archives: June 2016
Segmentation: Speak Directly to Your Most Valuable Audience
Being able to start a conversation at the moment an individual needs your service is critical to driving volume and loyalty. In healthcare, there are many ways to segment your audience that go far beyond the basic demographics of age, income, and geography. Some targeting opportunities include propensity for commercial insurance, presence of children in… Read more »
