Kansas City-based healthcare CRM and marketing automation firm adds data capabilities to TILT Story’s growing platform; President Sara Dykes to continue leading LionShare’s team
Lenexa, KS, September 21, 2026 – TILT Story today announced a merger with LionShare, Inc., a Kansas City-based leader in healthcare CRM and data-driven marketing automation. LionShare will continue operating under its own name and current team, with President Sara Dykes continuing to lead day-to-day operations.
The move expands TILT Story’s capabilities, joining LionShare’s proprietary CRM platform, decades of healthcare-exclusive CRM and a long track record of measurable, ROI-driven client results with TILT Story’s healthcare-focused brand strategy, creative, and content offerings.
As TILT Story listened to clients about what they wanted and built out the strategy to fill those needs, the value of combining traditional agency capabilities with data-driven CRM, marketing automation, and data analytics emerged as a critical focus.
The healthcare marketing industry has a clear gap in matching real, measurable ROI to marketing actions and using that data to drive further growth. LionShare is deeply respected for the rigor of its data, quality of its people, and long track record in the industry, while TILT Story delivers industry leading creative and brand strategy to its clients. In joining forces, both companies see an opportunity to join LionShare’s data focused capabilities with TILT Story’s creative and brand services to better serve clients.
TILT Story and LionShare are committed to jointly investing in new capabilities, including further building out the existing CRM platform, as well as adding new, innovative capabilities for clients.
LionShare founder Laura Lee Jones, an industry pioneer who built the company from the ground up, will transition to Founder & Executive Advisor. As part of the move, she will also join the board. Sara Dykes, LionShare’s President, will continue to lead the LionShare team and client relationships without interruption.
“After more than 30 years of building this company, I couldn’t be more confident about this decision to merge. With Sara’s steady hand continuing to lead the business, we will stay committed to our culture and growth in the industry. I’m excited to see what she and this team can accomplish with the added resources and reach of TILT Story. Healthcare marketing has always been a bit of science and art, so this combined team of big brains and big hearts is the right next chapter for LionShare. People have always come first, and our commitment to employees and clients will continue to be our foundation. I’ll remain closely involved, but this next chapter belongs to Sara and the team. I know LionShare and our clients are in excellent hands. I could not be more proud or enthusiastic about the future.” said Laura Lee Jones.
“One of the things we look for as we build this platform is real ROI: proof that the work we do actually moves the business,” said Joanne Thornton, CEO of TILT Story. “LionShare is exceptionally well respected in healthcare CRM and marketing automation, shares a client base with us, and is a strong fit for us both in capability and in culture. This is exactly the kind of partner we set out to find as we build TILT Story.”
Terms of the transaction were not disclosed.
About LionShare
Founded in 1995 and based in Kansas City, LionShare is a healthcare-exclusive CRM and marketing automation firm serving hospitals and health systems nationwide. Its proprietary CRM platform combines data analytics, business intelligence, and automated marketing execution to help healthcare organizations build measurable, ROI-driven relationships with patients, prospective patients, and physicians. Learn more at lionsharemarketing.com.
About TILT Story
TILT Story is the agency that shapes health moments into business momentum. Fueled by unconventional thinking and one relentless belief: health is in every moment, so your brand should be too. By uniting strategic consulting, breakthrough creative, bespoke marketing technologies, and data analytics, TILT Story transforms healthcare marketing into a growth lever. Learn more at tiltstory.com.
