Some things never change: people will always move. A new job, a growing family, a fresh start — no matter the reason, relocation brings a flurry of decisions. Where to shop. Where the kids will go to school. And, most importantly, where to go for care. That makes new movers a high-value audience and a powerful opportunity to make a first impression that lasts.
What has changed? The way we reach them.
At LionShare, we’ve been helping hospitals and health systems connect with new movers since day one back in 1995. We’ve launched and analyzed hundreds of programs across diverse markets. And while tactics have evolved, one thing has stayed true: the most successful New Mover Programs aren’t just about sending a mailer. They’re about building smart, measurable journeys that make it easy for someone to say, “Yes, I trust this place with my care.”
What Sets Winning New Mover Campaigns Apart?
We’ve honed best practices that consistently drive utilization, ROI, and client satisfaction. The secret? A mix of strategy, technology, and testing — lots of testing. Here’s what makes the difference:
1. Integrated Journeys
We go beyond the mailbox. Yes, the direct mail piece still matters (especially when it’s timely and well-designed). But we pair it with email outreach, PPC, social ads, and retargeting, all built around the consumer’s behavior. It’s about showing up in the right places, at the right time.
2. Personalization that Performs
Today’s consumers expect relevance. We make it easy to say “yes” by including the new mover’s name, identifying the closest care location, and even embedding a personalized map or directions. It’s a small touch with a big impact that helps earn trust fast.
3. Relationship Nurturing
The first outreach is just the beginning. Once someone engages, we help you capture their preferences and communication opt-ins to continue the conversation in a way that feels personal, not pushy.
4. Relentless Testing
We live and breathe data, which means we never stop learning. We test everything — offers, creative, subject lines, audience segments — and optimize based on performance. It’s how we keep programs improving, not just running.
5. Dashboard Reporting
What’s better than a great New Mover Program? A clear dashboard that shows exactly how it’s performing. From short-term KPIs like clicks and form fills to long-term results like utilization and ROI; we measure what matters.
Because what good is a great strategy if you can’t prove it worked?
The Mail Piece Gets You to the Door. We Help You Get Invited In.
A well-run New Mover Program can be the start of a lifelong relationship — but only if it’s built with intention. At LionShare, we don’t just send mail. We create coordinated, data-driven journeys that connect across channels and drive measurable results.
Whether it’s a New Mover Program or a full-scale CRM, we go beyond the basics in everything we do. With decades of healthcare experience and a relentless focus on ROI, we help you reach the right audience, at the right time, in the ways that matter most.
Need help getting your foot in the door? Let’s talk.
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