New Mover Marketing Benchmarks That Prove ROI —
New Mover Programs can drive meaningful growth, but only when performance is clearly understood and actively managed.
With three decades of experience guiding New Mover Programs, LionShare analyzed five years of real-world results across more than 20 healthcare markets to establish clear benchmarks for response, utilization, and ROI.
This report exists to help healthcare leaders confidently answer:
- Are our results actually good?
- Where is value being lost?
- How do we defend this investment internally?
This report exists to replace assumptions with five years of measurable, in-market performance data.
Why These Benchmarks Carry Weight
These insights aren’t sourced from surveys or third-party studies.
They’re drawn from more than 35 New Mover Programs executed, tracked, and optimized by LionShare between 2020 and 2024, spanning multiple markets, regions, and competitive environments.
We don’t just report on New Mover performance — we help healthcare teams strengthen it, defend it, and scale it.
Is This Report For You?
This benchmark report is designed for:
- Healthcare marketing leaders responsible for growth and acquisition
- Teams managing or evaluating their New Mover Programs
- Marketers who need to justify spend with performance data
- Organizations looking to scale smarter — not just mail more
If you’re accountable for outcomes, this report will be useful.
How Will You Use This Report?
- Benchmark your program against five years of real results
- Understand what “good” actually looks like across key metrics
- Identify where programs underperform, and why
- Strengthen internal conversations around spend, strategy, and ROI
This isn’t theory. It’s what’s actually working in-market.
