DIATA® Lite An Introduction into a CRM Solution

DIATA® Lite

In today’s health care marketing environment, CRM is a necessity. LionShare, a trusted leader in the health care data analytics industry, understands each organization’s CRM needs are different. DIATA Lite is best suited for hospitals with limited resources, or for health systems with the desire to start on a small scale and prove results before committing to a full-scale CRM investment and implementation.

With DIATA Lite users get the benefit of a CRM platform, without a lack of functionality, all at a reasonable price point. DIATA Lite is offered via a Service Bureau Model. LionShare will manage and maintain the database, and is responsible for all deliverables from campaign management including, counts, list pulls, marketing automation, to data analytics and ROI reporting.

Features:

DIATA Lite is a system-wide business intelligence tool incorporating both CRM and an Email platform. With DIATA Lite, you can create more advanced digital and print marketing campaigns through the use of enhanced demographic, psychographic and behavioral data on patients, customers and prospects. It also provides the ability to create custom models before your campaign to better understand your audience.

Post campaign, LionShare can track the responder’s footprint throughout their care journey and provide customized metrics and reporting so you can fully measure ROI, including utilization and downstream revenue.

LionShare gives you access to thousands of health and lifestyle propensities to enhance your data

LionShare has all the basic and advanced individual and household data including income, commercial payer, if children reside in the home, spending habits and more.

As a health care organization, you may need access to individuals at high risk for disease. We have hundreds of health propensities including high blood pressure, high cholesterol, arthritis, diabetes and more.

We can target individuals based on their supplement intake and eating habits, such as if they take prenatal vitamins or eat fast food on a regular basis.

LionShare can target individuals by hobbies such as if an individual enjoys traveling, exercising, or even going to philanthropic events.

DATA Warehouse

DIATA Lite can serve as your one source of truth. From integrating clinical and financial data, to online and call center activity, to channel preference and health care propensities, the DIATA Lite platform becomes a centralized repository for any source of data.

After your data is collected, LionShare takes it through a rigorous cleansing and enhancement process, leaving you with an information station that allows for a single point-of-view of all patients, prospective patients, physicians, donors and employees, as well as any other data you desire.

In addition, DIATA Lite offers campaign history up to three years. It also requires minimal IT resources, which makes it a low IT burden. At LionShare, your data resides in a HIPPA Compliant Tier III data center will all major security certifications validated.