LionShare – Healthcare Data Analytics and Marketing Automation

Customer Relationship Management

LionShare's CRM enables marketers to deliver coordinated multi-touch, traditional and digital campaigns on an individual basis to ensure that each audience receives an appropriate, relevant message – all designed at driving them to engage with your hospital or health system.

DIATA helps navigate both online and offline landscapes by integrating email, social, search engine marketing and direct mail channels. In addition to campaign delivery, the tool consolidates and analyzes all of the information gathered from every touch point so you can understand your audience and their interactions.

Physician Relations Management

LionShare's PRM tool is mobile-ready, and is customized with best practices in physician relationship marketing, recruitment, sales and service. Built on the Salesforce.com platform, the tool is designed to centralize contact information, activities, issues and intelligence in one virtual place. Real-time data feeds are offered to help align strategy and activities with organizational goals to demonstrate bottom line effectiveness and ROI. Claims-based data can also be incorporated to identify physicians by volume, loyalty and influence.

The Flexibility of DIATA

Regardless of your organization’s data analytic requirements, DIATA can support your analytics needs for the marketing department and beyond. DIATA can be used to assist other areas within your organization such as finance, business strategy and development, performance improvement and physician outreach.

DIATA allows you to identify and profile:

Profitable Service Lines
Lapsed Patients
Chronic Disease States
Bad Debtors
Clinical Trial Patients
Readmission Rates & Trends

You can also track patient footpaths/continuums of care:

Points of entry/exit
Referral patterns
High-cost and/or high-profit utilization

These are just a few of our many possibilities. In addition, DIATA requires minimal IT resources, which makes it a low IT burden. At LionShare, your data resides in a HIPAA Compliant Tier III data center with all major security certifications validated.

DIATA Implementation

Every database build, metric and report can be based off a template or customized to fit your needs. This allows for all decision rules and logic to be determined by your organization's needs at any level of granularity for corporate, division or hospital specific levels, instead of being predetermined for you. As your organization grows and changes, DIATA can easily evolve to meet your new needs.

Once you choose to implement DIATA, LionShare will provide a one-time, on-site discovery phase. After 15 business days, you will have access to prospective patients in your market and the full database including your patient data, will be accessible within 65 days.