It’s Time to Welcome
New Movers
to Your Neighborhood
Every year, one in five Americans changes their residence. Relocating to a new home is a significant event in life. When someone moves, they require new products and services. This is your opportunity to introduce them to your health system.
Why a New Mover Program?
A New Mover Program is a cost efficient way to introduce your health system and start a meaningful conversation with new movers in your target market. This program allows you to be the first in your area to welcome new movers and provide them with valuable information about your hospital, outpatient services, physicians and other care providers, as well as community wellness programs.
Why New Mover Campaigns are Profitable:
- Typically, new patients are far more difficult to acquire than existing patients, but in the case of new movers, they aren’t attached to a competing organization.
- New mover programs receive response rates as high as 27 percent and utilization rates between 15-25 percent.
- New Mover programs receive an average of $6.34 in profit for every $1 spent on marketing, with some campaigns reaching as high as $60 per $1 spent.
Make LionShare Your New Mover Partner
When you partner with LionShare, you gain a dedicated strategic and creative team with more than 20 years of health care experience. We will partner with you to understand your health system and your target audience. Together, we will create a successful new mover campaign using the most up-to-date new mover data available, strategic insights and creative designs that speak to your brand.
