Blog

Overheard at The Summit: 3 Easy CRM Trigger Campaigns

Our team was excited to attend The 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX this month. After each conference, we like to sit down for a “debrief” of what we learned, trending topics and key takeaways. During the conference debrief this week, the team brought back many of the usual topics. As ...

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Back to the Basics – Control Groups 101

When asking about a healthcare marketer’s goals in regards to CRM, one of the first priorities we hear is the need to prove Return on Investment (ROI). For those who are new to CRM, we are often asked, “Tell me how you calculate ROI.” Marketing campaigns can be complex, and a great amount of attention, ...

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How to Put the Light in Lighthearted During American Heart Month

Every February, consumers are typically inundated with hearts whether it’s about Valentine’s Day or American Heart Month. It’s the time of year when we tell the special people in our lives how much we love them, as well as learn about heart attacks and heart disease. With articles informing women that heart disease is the number ...

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Nine Considerations When Exploring CRM for Your Organization

“By failing to prepare, you are preparing to fail.” Benjamin Franklin Healthcare marketers run the gamut in terms of exposure to CRM. As a result, when the Business Development team at LionShare first interacts with potential partners, they find themselves either educating prospects on the concept of CRM or merely presenting product offerings. However, regardless of ...

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Psychographics: The Crystal Ball of Consumer Behavior

Ever wish you had a crystal ball to predict consumer behavior? Enter psychographics, your personal soothsayer for your consumers’ values, interests, lifestyle, attitudes and opinions. Reaching beyond demographics, psychographics help you understand personal preferences and behaviors. Demographics, of course, has its place in targeting your audience, but when combined with psychographics, you get a complete look ...

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Why your email campaign needs a sandwich board more than a subject line

Sandwich boards give restaurants and cafes the canvas they desperately need to grab your attention as you walk by on a street jam-packed with invitations to come inside. Quickly pitching daily specials and showing off some personality with illustrations or witty slogans, sandwich boards can say more than the sign above the door, all while ...

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New Movers Heat Up in the Summer

The heat is on! And summer is my favorite time of the year. Not only because my entire families’ birthdays fall in between Memorial Day and Labor Day, but mostly because it gives us a little more time to spend together and recharge before the craziness of the school year. Summertime is also a busy moving ...

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Segmentation: Speak Directly to Your Most Valuable Audience

Being able to start a conversation at the moment an individual needs your service is critical to driving volume and loyalty. In healthcare, there are many ways to segment your audience that go far beyond the basic demographics of age, income, and geography. Some targeting opportunities include propensity for commercial insurance, presence of children in ...

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Show Me The Money – Monetizing CRM

If we’ve heard it once, we’ve heard it 100 times — “my CEO is pushing back and asking for quantifiable evidence that CRM is going to pay off in dollars and cents.” It’s a valid request and one we poise ourselves to answer with every CRM database that we launch.  While this question may seem simple, ...

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New Movers: What Matters?

Do you want to attract new, unique patients? New movers, people who have recently moved into a healthcare system’s defined market area, are the perfect audience who will be seeking out healthcare services – when the need arises make sure they seek out yours. Increase volume to your entry points (primary care, urgent care and ...

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