Blog

Let Your Welcome Email Evolve

It’s virtually a given anymore that we should be sending out a welcome email to new patients or new subscribers to online portals we offer. Whether it’s to track where they came from to measure marketing effectiveness, or simply to kick off the relationship, we know it should be done. But what good is a ...

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New Mover Programs: More than Just a Piece of Mail

Some things never change. People are always going to move for a variety of reasons. This means they will be on the hunt for a wide variety of services such as which local grocery store they will go to, what school (if they have kids) will they attend, and who will be their doctor. This ...

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Overheard at The Summit: 3 Easy CRM Trigger Campaigns

Our team was excited to attend The 2017 Healthcare Marketing & Physician Strategies Summit in Austin, TX this month. After each conference, we like to sit down for a “debrief” of what we learned, trending topics and key takeaways. During the conference debrief this week, the team brought back many of the usual topics. As ...

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Back to the Basics – Control Groups 101

When asking about a healthcare marketer’s goals in regards to CRM, one of the first priorities we hear is the need to prove Return on Investment (ROI). For those who are new to CRM, we are often asked, “Tell me how you calculate ROI.” Marketing campaigns can be complex, and a great amount of attention, ...

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How to Put the Light in Lighthearted During American Heart Month

Every February, consumers are typically inundated with hearts whether it’s about Valentine’s Day or American Heart Month. It’s the time of year when we tell the special people in our lives how much we love them, as well as learn about heart attacks and heart disease. With articles informing women that heart disease is the number ...

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Nine Considerations When Exploring CRM for Your Organization

“By failing to prepare, you are preparing to fail.” Benjamin Franklin Healthcare marketers run the gamut in terms of exposure to CRM. As a result, when the Business Development team at LionShare first interacts with potential partners, they find themselves either educating prospects on the concept of CRM or merely presenting product offerings. However, regardless of ...

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Psychographics: The Crystal Ball of Consumer Behavior

Ever wish you had a crystal ball to predict consumer behavior? Enter psychographics, your personal soothsayer for your consumers’ values, interests, lifestyle, attitudes and opinions. Reaching beyond demographics, psychographics help you understand personal preferences and behaviors. Demographics, of course, has its place in targeting your audience, but when combined with psychographics, you get a complete look ...

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Why your email campaign needs a sandwich board more than a subject line

Sandwich boards give restaurants and cafes the canvas they desperately need to grab your attention as you walk by on a street jam-packed with invitations to come inside. Quickly pitching daily specials and showing off some personality with illustrations or witty slogans, sandwich boards can say more than the sign above the door, all while ...

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New Movers Heat Up in the Summer

The heat is on! And summer is my favorite time of the year. Not only because my entire families’ birthdays fall in between Memorial Day and Labor Day, but mostly because it gives us a little more time to spend together and recharge before the craziness of the school year. Summertime is also a busy moving ...

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Segmentation: Speak Directly to Your Most Valuable Audience

Being able to start a conversation at the moment an individual needs your service is critical to driving volume and loyalty. In healthcare, there are many ways to segment your audience that go far beyond the basic demographics of age, income, and geography. Some targeting opportunities include propensity for commercial insurance, presence of children in ...

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